Press Release: Lancome presents ARTLINER 24H Long wear and intense colours for a bold effect!

Long wear and intense colours for a bold effect
Artliner, the iconic eyeliner by Lancôme, celebrates its 20th anniversary! Lancôme honours this event with a new, colourful line that takes intensity to a new level: Artliner 24H.
A new chapter in the Artliner legend
As chic & playful as the original range but now with extremely long-lasting 24-hour wear, Artliner 24H dresses up eyes in intensely metallic colours. A new formula with the “Flex Polymer” complex is the secret behind the exceptional wear of this high-tech make-up, which offers a shiny effect and ultra-saturated colour ensured by its high concentration of pigments. Waterproof and smudge-proof, the make-up result stays impeccable at all times and in all circumstances for eyes that look striking all day long. Its legendary applicator, which traces a dense and incredibly precise line, makes application easy and enhances eyes in a single step for an almost professional result.
Colour by Artliner
To adapt to every woman’s style, Artliner 24H comes in ten new bright, metallic and very pop shades for graphic make-up with guaranteed glamour: a wealth of vibrant colours for an intense and bold effect – and eyes that are more captivating than ever! Artliner 24H adapts perfectly to the eye looks designed by Lancôme, the essential allies of Hypnôse mascaras and palettes. The shades Argent, Turquoise and Améthyste frame “doll eyes” twinkling with freshness, while Chrome, Saphir, Or and Cuivre create the chic and elegant “Star” look. Finally, the “Drama” make-up look is accentuated with Diamant Noir, Emeraudeand Jade for deep and intense eyes.
Artliner 24H invites you to turn the spotlight on your eyes and indulge in colour with the utmost simplicity. A new example of the “make-up made easy” philosophy so dear to Lancôme. Like Hypnôse Palettes, the range also benefits from the quick and super-instructive decoding lessons offered by the new Lancôme tutorials (to discover on YouTube). They give all women, even the least experienced, the tips and tricks of a professional make-up, while leaving them free to explore, amaze and wow. Free and cheerful femininity that is so very Lancôme, for whom happiness is the most attractive beauty.