Press Release: L’Oréal Professionnel introduces HAIRchalk

L’Oréal Professionnel introduces makeup for your hair!

Hairchalk model master pink

One of the hottest fashion trends of the year & showing no signs of slowing down – bold, brightly colored hair. L’Oréal Professionnel introduces its NEW temporary hair colour: HAIRchalk in salons this April.

Available in 6 show-stopping shades, HAIRchalk is set to transform the way you accessorize. Inspired by make-up, nail polish, funky accessories and pop-colour shoes, HAIRchalk gives you the freedom to change hair shades as often as you like! Bold on both blondes and brunettes, the shades consist of Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party Green, Coral Sunset and Bronze Beach. You’re all to brighten up the boardroom, wow your friends on a night out or accessorize a pretty braid on a Sunday afternoon.


HAIRchalk is temporary and not a traditional hair dye. A revolutionary water-based ink + micro-fiber polymer formula creates an ultra-thin film that attaches itself temporarily to the hair. HAIRchalk lasts for approximately 2 shampoos. Once applied and dried on hair it does not transfer onto clothing.

Get your hair ‘chalked’ with of these funky colours or a combination of them at a L’Oréal Professionnel salon close to you. The service lasts less than 20 minutes including the application and a blow dry to lock in the colour.

Choose your favourite HAIRchalk colour and style for an ultra-trendy look

Fishbone Twirl

fishtail twirl

A fishtail braid with a flash of colour for a playful look

Bubble Bun

Made-to-measure coloured highlights to dress up a sophisticated bun

Candied Ombré

candied ombre

Coloured Ombré for happiness guaranteed

Dual Ponytail

dual ponytail

A chic ponytail accessorized with a detail that’s simply… classy

Over the Rainbow

over the rainbow

Multi-coloured highlights on beachy waves for a fantastic look

The IT-LOOK: Toned French Fringe

french fringe

Finally a French Manicure for your hair!