Pick your perfect shade of foundation, the online way!

Thanks to the high risk of buying the wrong shade, buying foundations online is something I generally avoid.  So when I got a mail which spoke about a site which helps find your perfect match (in terms of foundation of course!) based on the foundations you’ve used in the past and the ones which have matched perfectly for you in terms of color, I felt this site is such a big boon to online shoppers!! Here’s a little about the site:

Forget squinting at tiny beige colour swatches on your computer screen, or roaming aimlessly through  department stores. There’s a better way for online shoppers to choose a new foundation and pick the  perfect shade. is a global project launched in 2012, creating the world’s largest usable database of matching foundation colours. With over 90,000 people from all over the world entering their matches, this free online resource aims to save women time and money in the  search for their ideal foundation product. By simply entering details of foundation shades you have tried before, will recommend  similar colours in various products and brands, essentially eliminating the need for you to physically go  into a store to ‘try before you buy’ your new foundation shade. 
Findation’s unique algorithm delivers results from over 470 beauty brands, 2500 products and 16,000 foundation shades.  The beauty of is that recommendations become more extensive as more people worldwide  enter their matches – meaning more choice for the consumer.
Click here to view a short instructional video on how to use the site, narrated by founder Kate Morris.
I tested it out for myself and I found a variety in terms of brands and the process seemed so simple!