Press Release: New Colour Crush Lipstick by The Body Shop

Introducing New Colour Crush Lipstick 

Fall in love with lip smacking colour with new Colour Crush™ Lipstick, our new, super nourishing lipstick collection made from the finest quality crushed pigments. From red-carpet reds, to flirty pinks, to au natural nudes, each cutting-edge lip colour is 100% cruelty free, 100% vegetarian and 100% high impact.

 Lust-Have Lip Colour
Our new Colour Crush™ Lipstick collection is an on-trend palette of 24 brilliantly vibrant shades of lipstick, each delivering maximum colour impact. The fashion-forward line-up is available in three colour families; the brightest reds, the sweetest pinks and the finest nudes, in a mix of pure colour and subtle shimmer finishes. Whatever your style, whatever your skins tone, it’s time to reveal your true colours…

Crush On You
Our Colour Crush™ Lipstick collection marries our most intense, full-on colours with luscious moisture. Our secret? We’ve travelled the world to source high-quality pigments, which we’ve finely crushed then blended with a drop of nurturing cherry seed oil and coated with our finest, silkiest Community Fair Trade marula oil. The result is vivid, wow-worthy colour that glides onto lips and feels mega-comfortable to wear. What’s more, each lipstick has a sophisticated delicate floral rose fragrance. Divine! 

Three Colour Families
With so many hot hues to choose from, you can re-invent your lip-look every day.
We love the flame-red drama of Red Siren 101, a bold and beautiful crimson that adds a touch of Hollywood glamour.
We think our pink and violet shades are to-die-for; try Red Hot Raspberry 201 for a fierce fuchsia that packs a punch
And for easy-to-wear elegance, slick on beautiful beige; one of our favorites is Coral Kiss 315, a shimmering peachy nude.
Priced at a purse-friendly Rs. 895, you’ll want to get your hands on them! 

The Heart Inside
Our Colour Crush™ Lipstick collection benefit from Community Fair Trade marula oil made from the ripe fruit of the sacred marula tree. We source it from the Eudafano Women’s Co-Operative, which is helping 1750 women to earn a fair income. The women involved in the project report that the benefits to them go beyond money, it also helps give them a sense of independence, business management and confidence.